Your customers’ expectations are changing.
Gone are the days of limited access to information, traditional buying behaviours and cycles, and buyers willing to wait weeks for their orders.
Consumers are living in the age of an abundance of information. Product research is a mere click away, leading to informed customers who know exactly what they want and when they want it.
With the rise of the e-commerce era, online shopping has become the norm. So has expectations for faster fulfilment, real-time tracking, and self-serve capabilities. Your customers want to be able to interact with their orders, change their delivery dates, and own the process in ways that were unimaginable 10 or even 5 years ago.
For those choosing to shop at a brick-and-mortar store, their journey usually starts online, and should seamlessly transition offline. These retail trends have become relevant
references in business-to-business commerce, but few companies are able to offer such experiences.
What is more, personalisation is no longer a perk, it is an expectation, regardless of the channels you engage your customers.
As the supply chain continues to change at a rapid pace, standing still is no longer an option.
Companies that cannot keep up with evolving customer demand cannot — and would not — survive.
The simple truth is that your competitors are currently going through profound digital transformations to meet their consumer’s needs. If you are not constantly innovating, you will get left behind.
You need to be agile, but you cannot meet rapidly changing customer expectations with siloed, rigid, inefficient systems. Here is why:
Older systems likely do not have automation capabilities & real-time data sharing. This means people are spending too much time on low-level tasks instead of entirely focusing on improving customer experience. It also means higher costs and inefficient processes.
Without end-to-end visibility into your supply chain, your team can not make informed decisions and properly manage inventory, orders, and shipments. This puts your company at risk for over-ordering inventory or running out of product.
If customer demand changes rapidly & suddenly, would you be able to deliver? Without a connected system that enables easy information sharing, the answer is probably not.
The reality is, if demand did change, you likely would not hear about it until too late. Without a sustainable analytics system, you are unable to predict what products your consumers will want next year, next quarter, or even next month.
While this is especially worrying for industries with changing compliance expectations, all markets benefit from clear legal and compliance systems. Modern cloud-based platforms allow companies to seamlessly track and meet compliance needs.
While traditional Supply Chains have been a fixture in your industry, a Customer-Centric Supply Chain will allow your business to pivot quickly and meet changing consumer needs.
This innovative business strategy places the customer at the core of the supply chain. All systems, business practices and operational guidelines are created to optimise the customer experience and meet consumer expectations.
Evolving your supply chain from the traditional structure to a customer-centric model is a significant investment. Here is why it is worth it:
By designing your supply chain around your customer, you will be able to customise each step in the shopping process, including tailored product recommendations and bespoke promotions.
Your customers expect fast shipping. A customer-centric supply chain will allow you to process orders quickly and meet those expectations. This type of supply chain also allows customers to track their purchases and access real- time data.
You will be able to offer consumers a fluid shopping experience, allowing them to easily switch from online to mobile to in-store shopping.
With a customer-centric supply chain, it’s easier to ensure your products are always available, eliminating any stockouts or delays.
The customer experience does not always end when they buy your product. A modern supply chain allows for easier returns and exchanges without any hassle.
By improving the customer experience, you will create a legion of loyal, satisfied customers willing to choose your company every time.
Agility matters. With a smooth, customer-centric supply chain, your organisation can quickly react to customer demands and market changes.
A connected, customer-centric system helps your team better understand customer behaviour, allowing for enhanced demand forecasting and the ability to understand and adjust to market trends - before your competitors.
By understanding and predicting customer demand, you will be able to avoid any financial pitfalls that come with inventory mistakes. You will also increase your time to market by using more efficient processes.
In simple terms, it is a solution that enables your front office and supply chain systems to work in harmony, embedding the latest AI, IoT & automation capabilities. As a result, you will have a unified view of your optimised value chain.
InspireXT’s Connected Experience is the solution that empowers organisations to provide customers with a real-time view of inventory, optimise stock levels, fulfill orders with proactive updates, and incorporate valuable customer feedback into the product value chain process model.
Switching from a traditional supply chain to a customer-centric one does not happen overnight. Our team has the experience and industry knowledge needed to guide your business through essential technological and systematic changes.
Find out more about how we can help your organisation navigate its next. Let us know your areas of interest so that we can serve you better.
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