InspireXT helped a global luxury jewlery brand
In modernising in-store experience with Oracle Apex
Challenges
- A global luxury retailer faced challenges in providing highly detailed product information to customers making high-value purchases.
- The existing process was manual and time-consuming, requiring the creation of individual product documents to highlight diamond characteristics.
- The uniqueness of natural diamonds, based on the 4Cs (Carat weight, Cut, Colour, and Clarity), made it difficult to maintain consistency in information.
- The organisation needed a scalable, digital-first solution to enhance customer engagement and streamline operations.
Solution
- InspireXT implemented the ‘Diamond Passport’, a web-based application that allows users to access detailed product and diamond information by entering a serial number.
- Built using Oracle APEX (Application Express), a low-code environment enabling rapid and flexible development.
- Integrated an autonomous database using Oracle Cloud Infrastructure (OCI) to consolidate product data and provide real-time access.
- Enabled seamless access for in-store Brand Ambassadors, customers, and head office teams, improving efficiency across departments.
- Expanded application functionality to support stock searches and enhance traceability, including future integration of country-of-origin information.
Results
- Enhanced efficiency: Reduced manual data maintenance and eliminated the need for document preparation.
- Improved customer experience: Provided instant access to detailed diamond specifications.
- Scalability and sustainability: Delivered a future-ready digital platform that aligns with business growth.
- Streamlined operations: Enabled head office teams to retrieve product information quickly and efficiently.
- Future roadmap: The retailer plans to extend Oracle Apex and OCI capabilities to drive further digital transformation beyond 2025.
The Opportunity
- A global luxury retailer faced challenges in providing highly detailed product information to customers making high-value purchases.
- The existing process was manual and time-consuming, requiring the creation of individual product documents to highlight diamond characteristics.
- The uniqueness of natural diamonds, based on the 4Cs (Carat weight, Cut, Colour, and Clarity), made it difficult to maintain consistency in information.
- The organisation needed a scalable, digital-first solution to enhance customer engagement and streamline operations.
The Solution
- InspireXT implemented the ‘Diamond Passport’, a web-based application that allows users to access detailed product and diamond information by entering a serial number.
- Built using Oracle APEX (Application Express), a low-code environment enabling rapid and flexible development.
- Integrated an autonomous database using Oracle Cloud Infrastructure (OCI) to consolidate product data and provide real-time access.
- Enabled seamless access for in-store Brand Ambassadors, customers, and head office teams, improving efficiency across departments.
- Expanded application functionality to support stock searches and enhance traceability, including future integration of country-of-origin information.
The Outcome
- Enhanced efficiency: Reduced manual data maintenance and eliminated the need for document preparation.
- Improved customer experience: Provided instant access to detailed diamond specifications.
- Scalability and sustainability: Delivered a future-ready digital platform that aligns with business growth.
- Streamlined operations: Enabled head office teams to retrieve product information quickly and efficiently.
- Future roadmap: The retailer plans to extend Oracle Apex and OCI capabilities to drive further digital transformation beyond 2025.
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