About the Client
De Beers is a global luxury jewellery retailer operating boutique stores across major cities, known for high-value, individually traceable products and a personalised customer experience.
As the business expanded into online channels, order fulfilment needed to operate seamlessly across store, digital, and partner networks, without compromising service quality or product traceability.
Business Challenges
Inventory was distributed across locations, limiting global availability and visibility
No real-time view of order status across channels
Order routing decisions were complex and handled manually
Product traceability (individual gems and jewellery pieces) was not consistently maintained across systems
Order management processes varied across store, e-commerce, and partner channels
Manual interventions increased errors, delays, and operational effort
Existing ERP systems did not fully represent the complexity of fulfilment flows and business rules
What We Did
Order management and fulfilment were restructured into a single, orchestrated flow across channels, enabled by Oracle Cloud Order Management.
- Established a unified order orchestration layer to manage orders across store, e-commerce, and partner channels
- Enabled real-time inventory visibility across locations, unlocking stock for global fulfilment
- Designed intelligent order routing to direct orders to the appropriate fulfilment source based on availability and rules
- Built traceability into the order flow to track individual items across the supply chain
- Integrated downstream systems including Salesforce Commerce Cloud, POS, SAP, and service platforms using Oracle Integration Cloud
- Configured business rules to support complex scenarios such as consigned inventory, down-payments, and partner fulfilment
- Enabled in-store stock visibility and click-and-collect capabilities using Oracle APEX
Value Delivered
20% reduction in unplanned downtime, improving production continuity
10% reduction in maintenance costs through better planning and reduced rework
More consistent maintenance execution across offshore operations
Reduced delays caused by misalignment between work orders, materials, and workforce
Improved workforce productivity with less manual coordination in remote environments
Stronger audit readiness with complete, traceable maintenance records
Increased visibility into asset health, enabling earlier intervention and risk reduction